Writer, producer and digital media professional with experience for growing audiences, managing creative talent and developing compelling content. Experience journalist and marketer with a proven track record of expanding reach and finding innovative ways to grow brands. Award-winning creative whose work has appeared on CBS News, The Weather Channel, Architectural Digest, The Huffington Post and other news sites.
EXPERIENCE
Head of Content, Insticator Inc.
Team leader of the creative content and marketing department of Insticator, a mar-tech start-up. At its peak, my team numbered 17 (with eight freelancers) and handled all internal and external company communication, from social media to direct response campaigns to brand style guides.
Writer/Producer, Conde Nast Entertainment
Producer and writer for Architectural Digest and Traveler magazines, supervising freelance and staff video productions, developing concepts and communicating our digital strategy to relevant departments. Actively managed projects from inception to final edit with a focus on social performance and emerging video platforms.
Managing Editor, WhatsTrending.com
Lead editor, writer, and social media manager of a pop culture news site. Responsible for managing junior writers, spotting and assigning stories, coordination all social media presence — distribution, tone, and timing– and creating a unique voice and audience for our brand. Within six months, site traffic increased 164%, Facebook reach expanded 83%.
Digital Video Producer, The Weather Company
Tasked with changing the direction of Weather.com video. Coordinated with producers in New York and Atlanta to identify and produce compelling video. Changed the focus of video production, as well as the process of promotion, to create an immediate uptick in video consumption. Within my first 3 months, video traffic was up 15% compared to the previous period, and monthly video views were higher than they had ever been
